Overview of the Final Project (RA and LASA) |
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In order to design the strategy to be used for the international/global operations, a company needs to have clear mission and vision, as well as to define its market positioning. Assessment of the external environment allows one to identify strategic thrusts, financial targets, sources of competitive advantage, etc. An internal environment analysis will identify if necessary resources and capabilities of the company are in alignment with the opportunities and threats identified from the external environment assessment. Together, these analyses will provide a complete picture of what strategies should be considered for a successful operation in the international markets of choice. For your final project, you will develop a global strategy analysis for a company of your choice. Assignments throughout the course will contribute to your final project. There are two major assignments in this course, one labeled as a “Required Assignment” and the other labeled as a LASA (Learning Assessment System Assignment). Together they account for 50% of your grade and constitute your final project.
Click here to download the Overview of the Final Project including RA and LASA. Using the navigation on the left, please proceed to the next page. |
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