In order to design the strategy to be used for the international/global operations, a company needs to have clear mission and vision, as well as to define its market positioning. Assessment of the external environment allows one to identify strategic thrusts, financial targets, sources of competitive advantage, etc.
An internal environment analysis will identify if necessary resources and capabilities of the company are in alignment with the opportunities and threats identified from the external environment assessment. Together, these analyses will provide a complete picture of what strategies should be considered for a successful operation in the international markets of choice.
For your final project, you will develop a global strategy analysis for a company of your choice. Assignments throughout the course will contribute to your final project. There are two major assignments in this course, one labeled as a “Required Assignment” and the other labeled as a LASA (Learning Assessment System Assignment). Together they account for 50% of your grade and constitute your final project.
Required Assignment: Global Strategy Analysis—the International/Global Operations and Their Key Markets and Potential Competitors (worth 200 points) is due in Module 4. In this assignment, you will research the potential international markets and possible competitors of the company of your choice. Take some time this week to download the specific assignment directions and grading criteria and identify any questions you have about the assignment. Consider developing an action plan for conducting your research so that you can complete this major assignment on time.
LASA (worth 300 points) is due in Module 7. For this assignment, you are to create a comprehensive report on your global strategy analysis including a section that discusses possible strategic alternatives to be implemented for your company’s international operations. Scholarly sources should be consulted and included in the justification of your strategic choices. Take some time this week to download the specific assignment directions and grading rubric and identify any questions you have for the assignment. Consider developing an action plan for conducting your research so that you can complete this major assignment on time.
Click here to download the Overview of the Final Project including RA and LASA.
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