MGT712 Ethics And Corporate Social Responsibility

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Write the Report on Reflective Report on Ethical Decisions Related to Business Decisions.



An organisation’s ultimate goal should be to make sales and profit, so that it can grow its business.

To achieve this objective, an organisation must make certain business decisions. However, these decisions can sometimes be controversial.

This is the topic of the report.

I will be highlighting the 2015 Microsoft decision concerning the automatic upgrade of Windows 7/8 to Windows 10.

It is clear that users are not able to adjust to Windows 10 despite Microsoft’s sincere efforts to update their operating systems.

I tried to evaluate both ethical and unethical aspects in this business decision.

Automatic Upgradation From Windows 7 and 8 To Windows 10 by Microsoft

Microsoft has stated that it will promote its latest version on the market in 2015, as part of its 2015 strategy.

Microsoft emphasizes the features of the new version and declares that Windows 7/8 and 8 will automatically be upgraded to Windows 10.

This announcement is made to stop the duplication of Windows 8.

The company promises the new version has more features and is easier to use.

Windows 10 will be available for customers to install on their hard drives by the end of that year, according to the company.

Along with the upgrade, the company will offer the complete package.

Microsoft says that the company will sell more than half its product by the end of 2017, according to Ford and Richardson (2013).

The organisation makes the business decision in order to make the most of the new version and appeal to a large number of users.

The company believed that users would forget their old versions if they used the latest version for the first times.

Many people found this decision frustrating.

Users who are comfortable with the older version don’t want to use the verse, and they resist the change (Certo (2015), p.5).

Impact of The Decision Concerning Windows 10’s Automatic Upgrades

I believe the decision by the organisation caused controversy.

The company did not declare its goodwill about Windows 10 installation. Most users were opposed to the idea.

The company should not forcefully market its products, according to general Microsoft customers.

It is important that the company considers the needs of customers who are having difficulty adapting to the new version.

It was also a problem because of the high cost of this version.

The decision by the company to sell at most half of this version to customers within 2017 had a devastating effect on customers (Steeleet al.

It is worth noting that the company lost the reputation it earned over the years.

The company’s approach to making Windows 10 popular was a poor business decision.

For a business to succeed, it must cater to the needs and wants of the public.

The customers.

Before selling its product/service to customers, the organization must get their permission.

It is illegal and unethical to force customers to purchase your product/service, regardless of its promise to provide good features and utility that will bring about a better user experience (Ruiz-Canas (2014) p.95).

Interconnection of Corporate Reputation & Ethical Marking: Legality Question

My view is that in business organisations, some business decisions can be made that question the meanings and relationships between corporate reputation and ethics branding.

The organisation must build its corporate image in order to increase the profit and sales of its service/products.

To achieve this reputation, the company tries to attract as many clients or customers as possible.

However, ethically refers the code of conduct that is observed when marketing processes are executed (Guerci, et al.

Ethical Marketing is about the moral perspective, the rational judgments that are required to distinguish between right and wrong.

For example, forcing selling should not be encouraged.

The customer must give their consent or freely choose to buy the product.

Microsoft was trying to encourage Windows users, and it is true that the new version promises to have many more features.

Van et al. felt that the company tried to throw away its old Windows versions.

This move could have been beneficial in terms of gaining corporate reputation. The plan of force or automatic upgradation deed success to some degree.

However, the negative effects it had on the company’s long-term performance were too great.

The company lost a significant portion of its customers.

Even loyal customers became upset and quit using Windows systems (Wouters et. al.

So, I strongly believe that there must be a balance between ethical branding and corporate image.

It is essential to have a good reputation in the market, increase profits and stock prices. However, ethical marketing should be done.

The company will be successful long term if it follows this approach.

Forceful selling has been an unethical practice that I feel should have been addressed by the organization.

An organisation can’t sell its product or services to customers who aren’t willing to purchase it.

This is wrong.

This violates freedom of choice and free thinking.

Microsoft’s step also included a monthly fee, which is much higher than normal.

Forceful purchases can also indicate financial exploitation to generate sales revenue for consumers (Corey

It is important to note that Windows 7 and 8 users who were subjected to forced upgrading of their systems to Windows 10 by angry people were completely furious about this experience.

These customers filed a lawsuit against Microsoft.

The company was forced to pay $10,000 for the customers.

Future Possibilities

Sometimes, decisions are not made correctly or in the right way.

It is up to you to make amends and take full responsibility.

It should be noted that although the company acknowledged the unethical selling practices, they gave the users the option to reject the upgrade.

Thau stated that the company does not want its customers to use the latest version of the software if they are not comfortable or unwilling to do so (Thau and al.

Microsoft recommends that you hold conferences before you launch a product/service. These conferences will enable you to communicate with a select group of users and generate ideas about the importance of the product/service.

Ethical branding is a powerful tool to attract positive customer behaviour and can be extremely beneficial over the long term.


Conclusion: Marketing is essential. The organisation’s ulterior motive should be to make sales and profit. This will allow the organization to expand and develop.

However, marketing must be considered ethically.

This can allow the organisation to grow over time.

Reference List

Supervision: Skills-building and concepts.

McGraw-Hill Higher Education.

(2014). Corey G. Corey M.S. Corey C. Callanan P.

The 2014 ACA codes address issues and ethics in the aid professions.

Nelson Education.

Ford, R.C.

Ethical decision-making: A review and analysis of the empirical literature.

In Citation classics of the Journal of Business Ethics (pp.

Guerci M. Radaelli G. Siletti E. Cirella S. and Shani A.R. (2015).

Employee perspective: The impact of human resources management practices and corporate sustainability on organizational ethics climates

Journal of Business Ethics. 126(2). pp.325-342.

Ruiz – Palomino, P., and Martinez – Canas, R. (2014).

Ethical culture, ethics intent, and organizational citizenship behaviour: The moderating, mediating role for person-organization fit.

Journal of Business Ethics, 120(1): pp.95-108.

Steele L.M. Mulhearn T.J. Medeiros K.E. Watts L.L. Connelly S., and Mumford M.D. (2016).

What are the keys to determining what works?

An analysis and critique of the current practices in ethics evaluation.

Accountability and research, 23(6).


Unethical for group benefit: Pro-group unethical behavior and risk of social exclusion.

Journal of Applied Psychology 100(1), p.98.

Tian Q. and Peterson D.K.

The effect of ethical pressure on unethical behavior in pro-organizations: The case of earnings managing

European Review on Business Ethics.

Ethical leadership and the moderating role for moral attentiveness of followers: Follower organizational deviance.

The Leadership Quarterly, 26(2) pp.190–203.

Methodological issues in the design and measurement of unethical work behavior via online surveys: Recommendations from a split ballot experiment.

Journal of Business Ethics, 120(2). pp. 275-289.

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